Driving trucks is so much more than just a job or a career. It's a lifestyle -- and, it’s not always an easy one. The average truck driver often works into the wee hours of the night, spending the majority of their days in cramped quarters. Not to mention the fact that they also brave aggressive drivers in high traffic areas while safely maneuvering massive rigs in and out of metropolitan districts. And, yet people still wonder why truck driver turnover is so high.
Carriers facing the ever-growing problem of driver shortage are now turning to smart -- and simple -- recruiting and retention strategies that not only encourage talented drivers to sign up, but to also STAY. Carriers are starting to recognize that one of their ongoing priorities is to make the workplace environment (both on and off the road) so exceptional that their drivers stick around for the long haul.